Post by account_disabled on Dec 6, 2023 8:43:43 GMT
When writing meta descriptions, it’s important to include relevant keywords.
However, don’t stuff your keywords in there just for the sake of SEO.
The text should be readable and make sense.
If you can organically work your keywords into your description, that’s great. But don’t force it if it doesn’t sound natural.
Add a Call to Action
Your meta description should also include a call to action, whenever it’s possible and relevant.
A call to action is a phrase that encourages the user to take a specific action, such as "buy now," "sign up for our newsletter," or "learn more."
By including a call to action in your meta description, you’re increasing the chances that people will click through to your website.
Use Active Voice
When writing meta descriptions, it’s important to use an active voice.
Active voice is when the subject of the sentence is doing the verb, such as "I am writing a blog post."
In contrast, the passive voice would be "A blog post is being written by me."
The active voice is more powerful and will encourage people to take action.
It’s also shorter and easier to read than the passive voice.
Sparkle Emotion
When writing meta descriptions, it’s important to try and evoke some emotion in the reader.
If you can make people feel Job Function Email Database something, they’re more likely to click through to your website.
For example, if you’re selling a product that can help people lose weight, you could write a meta description that says "Lose weight and feel great about yourself!"
This is more likely to get a click than a meta description that simply says "Buy our weight loss product."
Write Quality Descriptions
Finally, it’s important to write quality descriptions.
They should be well-written and free of grammar and spelling errors.
They should also be interesting and engaging so that people will want to click through to your website.
If your meta descriptions are boring or full of errors, people will be less likely to click through, no matter how well you optimize them for SEO.
Here are some examples of good and bad meta descriptions, as reported in the Google Search Central documentation.
However, don’t stuff your keywords in there just for the sake of SEO.
The text should be readable and make sense.
If you can organically work your keywords into your description, that’s great. But don’t force it if it doesn’t sound natural.
Add a Call to Action
Your meta description should also include a call to action, whenever it’s possible and relevant.
A call to action is a phrase that encourages the user to take a specific action, such as "buy now," "sign up for our newsletter," or "learn more."
By including a call to action in your meta description, you’re increasing the chances that people will click through to your website.
Use Active Voice
When writing meta descriptions, it’s important to use an active voice.
Active voice is when the subject of the sentence is doing the verb, such as "I am writing a blog post."
In contrast, the passive voice would be "A blog post is being written by me."
The active voice is more powerful and will encourage people to take action.
It’s also shorter and easier to read than the passive voice.
Sparkle Emotion
When writing meta descriptions, it’s important to try and evoke some emotion in the reader.
If you can make people feel Job Function Email Database something, they’re more likely to click through to your website.
For example, if you’re selling a product that can help people lose weight, you could write a meta description that says "Lose weight and feel great about yourself!"
This is more likely to get a click than a meta description that simply says "Buy our weight loss product."
Write Quality Descriptions
Finally, it’s important to write quality descriptions.
They should be well-written and free of grammar and spelling errors.
They should also be interesting and engaging so that people will want to click through to your website.
If your meta descriptions are boring or full of errors, people will be less likely to click through, no matter how well you optimize them for SEO.
Here are some examples of good and bad meta descriptions, as reported in the Google Search Central documentation.